Recently while on a beach vacation my family was out on the street having ice-cream when we came across two street performers/buskers.

The first one was set up 15 meters to one side of the ice-cream shop we were visiting. He had a guitar and had his guitar case open in front of him to collect the loose change of those walking by. He was pretty good and we stopped to listen to him for a moment or two before walking on and leaving $1-$2 in change in his case.

After buying our ice-cream we noticed another performer a little further down the street. This guy was something of a one man band with honky tonk guitar, harmonica, bells on one foot and a homemade kick drum/box on the other. He too had a case out for donations/tips but also was doing something that in my estimation pulled in at least 10 times the money that the other performer was making – he had two CDs for sale.

You could get one of his CDs for $15 and both for $25.

Not only was this guy pulling in tips like the other guy – but every 10 or so people to approach him was buying at least one of his CDs.

In the 15 minutes that we stopped to listen to this guy (our kids were fascinated by his act and caused quite a commotion by doing an impromptu dancing concert on the sidewalk in front of him drawing a big crowd) I saw him sell 8 CDs. He was obviously pulling in some decent money in comparison to busker #1.

Having a CD to sell was great for revenue but interestingly it seemed to also play a part in his overall act. People seemed to take him a bit more seriously than the other guy – I heard at least a few people comment to one another about the fact that he was obviously serious if he’d recorded a CD – it gave him credibility as well as giving him a talking point when chatting with people.

The Power of Having your own Products

As I tucked my boys into bed that night and my 3 year old insisted in sleeping with his new ‘honky tonk one man band CD’ (yep, we bought one too) next to his bed it struck me just how powerful having a product to sell can be.

As bloggers trying to make a few dollars from our online activity many of us get stuck thinking about making money by slapping ads on our blogs – but in doing so perhaps we’re doing the equivalent of busking for tips (not the perfect illustration I know). I know I’ve fallen into that trap myself over the years but in working to develop products to sell I’ve seen a variety of benefits including:

1. Revenue – obviously selling a product (whether it be a book, ebook, membership site, consulting, coaching etc) has the potential to make you money. The cool thing about it is that you’re not splitting revenue with an ad network or someone whose product you’re promoting with an affiliate promotion – but it’s all yours.
2. Credibility/Authority – I discovered the power of having something of my own to sell when we launched the ProBlogger book. Suddenly people not only referred to me as a blogger – but an author. While a hard cover book does carry weight in some circles more than an ebook – any quality product gives you another thing to list as the creator of in your CV/bio and can lend weight to your authority and credibility.
3. Opportunities – Within 24 hours of releasing my photography E-book recently I had two publishers contacting me asking if we’d be interested in having them publish it as a real hard cover book. 2 weeks after launch I’ve spoken to more photographers and photography site owners about possible collaborations than I can count. When you have a product of some kind people in your industry and niche tend to take notice. It shows others in your industry that you’re serious and able to produce more than just a blog and it shows you’ve got initiative. People are attracted to that and all kinds of opportunities can emerge.
4. Deepen Relationships with Readers – when someone buys something from you once there’s an increased likelihood that they’ll buy something else from you at some point in the future – IF you keep in relationship with them. Keeping a list of those who’ve purchased something from you opens up future profitable interactions. While it’s great to have an email list of readers – it’s a pretty powerful thing to have an email list of people who are proven ‘buyers’ of products in your niche.
5. Lengthens Relationships with Readers – three weeks after our holiday has ended my son is still talking about the honky tonk performer. He’s been listening to the CD and every time that happens the experience he had a few weeks back is reinforced. Just yesterday I had an email from someone who bought 31 Days to Build a Better Blog who told me that they had the e-book on their computer’s desktop. She told me that every time she did another of the daily exercises she also was reminded to also check out the latest posts on the blog – something she might not have done otherwise. That e-book is drawing visitors back to my blog on a regular basis.
6. Accelerated Learning – regular readers of ProBlogger will remember that last week I revealed some of the lessons that I’ve learned in the last few weeks while launching a Photography E-book. I shared 8 lessons in that post but the reality is that while it was the most profitable week I’ve had as a blogger it was also the week that I’ve learned the most about internet marketing in the last 7 years. I’ve read a lot about how to launch products online, I’ve talked to a lot of people who have done it and I’ve viewed a lot of case studies of successful launches – but there’s nothing like DOING something to learn how to do it. The theory and past conversations and case studies are helpful – but on the job training is the best. Developing and launching a product will teach you so much about many aspects of blogging, business and yourself – it’s the kind of experience money can’t buy.
7. Traffic – This morning I was digging around on my photography site’s stats. Before I logged in I expected to find that traffic had been a little down on the previous month as a result of launching the ebook over the last two weeks (because I’ve been a little distracted and posted less posts than normal) and as a result of the normal Thanksgiving lull in traffic. However I was surprised to see traffic was up by about 9% over the last 30 days as compared to the 30 days before that. You can see the chart below but the 9% rise was almost completely a result of the days after the launch. As I dug further into the stats I realized that launching the e-book meant more of our regular readers hit the site to check it out but that it also created a buzz around the web as other sites linked up and as people passed on word of the launch via Twitter. Similarly – RSS and newsletter subscribers went up by more than normal in the last two weeks – launching the product has found us new readers.

Post from: Blog Tips at ProBlogger.

The Importance of Having Your Own Product to Sell

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This guest post was written by Rob Sutton from Ramped Reviews. Image by kharied.

This comes to be a surprise to many, but I hate writing. Every paper in grade school through college was a futile effort in an attempt to pull out my own teeth. I could not stand it and I would do everything in my power not to have to write one more paper. My senior thesis to complete my economics degree was one of the worst experiences of my life. I dreaded every word on the page and had to stretch out every thought just to make it past the minimum page point to graduate. So…with all of these harsh, I’d rather die feelings about writing, how do I throw over 2,000 words a day on a screen for others to read and why is everyone I know surprised that my words now turn into dollars?

We Are Conditioned To Be Boring Writers

Throughout grade school and college, we are basically taught to be boring research paper writers. Unless you were a lit major (and probably even then), every single paper had to be double spaced, 12 point font, researched, cited and with 1 inch margins. As you typed out every content driven sentence, you had your grammar book open researching how you needed to structure every sentence and cite every reference. Really does sound like pulling teeth doesn’t it?!

This is how we wrote…this is how we were taught to write and this is how we were graded. We were in a boring writing cycle as we continued to attempt to make the grade writing about subjects we had little passion on. It was pure torture (at least for this blogger).

Writing was not seen as a form of expression, but a method on which we were ranked against others with defined topics and content.

How Getting An F Makes You A Better Blogger

Blogging is the polar opposite of research paper writing. Blogging is full of feeling and life, but many new bloggers struggle with boring writing as they are conditioned for years to write in a manner that does not speak to their own personality. Readers engage with blogs to step into the world of the blogger and feel that personality and connection…not to find a list of citations at the bottom of the blog article. It is time to fail lit in pursuit of the successful blog! But how do we do it?

Write As You Talk – One of the easiest ways to get over the hurdle of boring blog writing is to type exactly like you talk. After you get all of the words on the Add New Post screen, you can go back and edit/organize. By not worrying if the article is perfect on the first pass, you are able to make sure that your voice rings through and your readers are able to connect with you through your words.

Be Unique and Have Unique Ideas – Much of research paper writing is regurgitating what someone else has already said in your own words and formulating your hypothesis off of those conclusions. You are a blogger…you have an opinion…you can express that opinion and listen to other readers differing opinion. It is a beautiful thing! Conversation among semi-like minded individuals on the Internet without the aid of compound sentence structure and rules. Bring out your unique ideas and be unique yourself to engage in the conversation we call blogging.

Throw Away Conventional Sentence Structure – Some of the sentences in this article would fail me instantly in a written paper during the years I attended school. Now…I am not advocating writing in a way that no one can understand because you do not want to use spell check or construct sentences that actually mean something. But…you can throw in triple periods for the pause effect and have the occasional misspelled word. You can use run ons and fragments to get feeling across in your writing where only rambling and abruptness will work. You can stray away from conventional sentence structure to bring back feeling in your writing. Just make sure your readers can still understand it.

Be Super Descriptive – By being super descriptive in your writing style, you are able to pull your readers into your world. As I sit here listening to the clicks of the keys on the keyboard, I am imaging a day when my head was buried in a 40 pound book just bleeding for that last paragraph that would get me out of the nightmare. I can still smell the pages of the worn out book as I flipped through mindless text gasping at each failed page turn. See what I mean? No citations there…just painting a picture of the even as it unfolds…

Language - Are there slang words that will connect with your readers? How about a certain form of speech? You already know the type of speech that is going to engage your reading population. Your goal is to speak and connect with them, so what better way than to speak in a way they are comfortable with? Often times, this kind of speech writing would fail your paper, but it builds you credibility in your niche as a blogger.

What We Did Learn From Writing In School

Unfortunately, all of that time dreading papers in grade school was not wasted. As much as I hated it, there were certain aspects of that style of writing that we really need to take to heart as bloggers. Without these ideals and foundation, much of our writing would be worthless and unrecognizable.

Content…Content…Content – Remember when you tried to fill space by repeating the same thought in a different way? Your teacher used to crack down on that pretty hard didn’t she! Well…the same holds true in blogging. Many beginning (and experienced) bloggers are sometimes more interested in the word count stat than getting their point across efficiently. Your readers will be able to tell when you are padding up an article just to make it look longer…and they will count off points for that.

Sentence Structure – I know…I just told you to throw away all sentence structure and really go for it in the outside the box writing world, but you can not go too far. Even-though there is the urge to really expand your eclectic writing style, people still need to be able to understand it! You can stray away from the conventional way of writing, but don’t stray off into your own world. If your readers can’t understand what you are saying, they are not coming back.

Keep Your Paragraphs Organized – Typically, teachers back in the day wanted paragraphs around 5-6 sentences with a defined subject and conclusion. While we may stray from that some, there are a lot of bloggers out there that think writing the entire article in one paragraph is a good idea. It is a proven fact that readers digest information much better when it is separated in organized chucks. Keep your paragraphs short and concise. If I see a huge block of words…I go on to the next site. That much content jumbled up looks like too much work to translate.

As You Draft Your Next Blog Post…

Take an honest look at your writing. Are you speaking from the heart or are your feelings getting lost in the type? It is our goal as bloggers to engage and connect with our readers, and nothing kills that connection more than really boring writing. It is time to start thinking outside of the box in the quest to build a better blog and a better life.

This post was written by Robb Sutton. Auther of Ramped Blogging, Ramped Reviews and Ramped Mindset. He blog about blogging tips and lifestyle design at robbsutton.com.

Post from: Blog Tips at ProBlogger.

How Getting An F On Your School Paper Makes You A Better Blogger

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A Guest Post by Jennifer Blanchard of Procrastinating Writers

I read this blog daily. But it wasn’t until last week when I noticed the results of Darren’s poll on “How long have you been blogging?” that I decided it was time to submit a guest post.

According to that poll, more than 4,000 of this blog’s readers don’t actually have a blog.

I have to say, this fact stunned me a little. Why would 4,000-plus people want to read about blogging if they don’t actually have a blog?

Then the same answer that caused me to start my own blog popped up in my mind – Procrastination.

Procrastination is the continual habit of putting off – sometimes until the very last minute – tasks you need (and want) to accomplish.

Oftentimes people procrastinate on tasks they really don’t want to be doing, like household chores, writing a paper for school or making a phone call they’re dreading. But many times, people also procrastinate on tasks they actually want to be doing.

Why People Procrastinate

There are many reasons why people procrastinate. But the top reasons include:

• Fear – Fear of success, fear of failure, fear of not being good enough and fear of rejection are the most stand-out fears procrastinators often have. They fear starting a blog because it might not be as good as someone else’s blog. Or they fear starting a blog that no one will read. Or they fear they don’t know enough about a particular topic to start a blog. Or they fear their blog will actually be successful and that will cause them too much stress and anxiety. This list really could go on forever.
• The Phrases “Should” and “Have To” – Believe it or not, by telling yourself you “have to” do something (ie: start a blog) or that you “should” be doing something, it makes you not want to do it at all. This is when procrastinating behaviors creep in.
• Whole Project Thinking – When you think about starting a blog, you’re likely bombarded by all the things requiredto start a blog – you have to decide on a domain name, purchase it, then you have to choose a blogging platform, then you need to decide what you’re going to write about and you have to come up with topics and determine how often you’re going to post and then, and then, and then… Thinking of the project as a whole, rather than as small pieces, overwhelms you, which then causes you to procrastinate.
• Perfectionism – Other than fear, this is the main reason people procrastinate. They get so worried that the blog they create won’t be perfect from the get-go that they don’t even bother starting it. Perfectionism causes serious stress, which is always a recipe for disaster.
• Telling Yourself It’s “Too Much Work” and “Not Enough Fun” – When people think a project they want to complete is going to be more work than fun, it usually stops them in their tracks and keeps them from starting.

How To Stop Procrastinating and Start Your Blog

Now that you know what causes you to procrastinate, you can begin to take steps to overcome it.

Truth be told, starting a blog is not as difficult as you think it is. All it really requires is a domain name, a content plan and a platform.

So here are some steps you can take to begin overcoming your procrastinating behaviors and start your blog:

Feel the Fear and Do It Anyways

I’ve heard this phrase a lot lately, and it couldn’t ring more true. Yes, it’s scary to start a blog. It’s scary to put yourself out there and share your ideas with the world. Yes, people may reject you. Yes, your blog won’t be perfect.

What you have to do is understand this; accept it; and start your blog anyhow.

If you allow fear to hold you back, you’ll never really be happy in life because you’ll always be compromising (or avoiding) what you truly want.

Remove “Should” and “Have to” from Your Vocabulary

These phrases make starting a blog feel forced on you instead of being a conscious choice you’re making; resentment and rebellion are typically the next feelings that come up.

In reality, there’s nothing you should be doing or have to be doing. If starting a blog doesn’t inspire you or if you don’t have a topic that you’re passionate about, then by all means, don’t start a blog. But my guess is, starting a blog does inspire you and you do have a topic you’re passionate about, otherwise why would you be reading this blog?

“Should” and “Have to” take your power away and give the power to the task of starting a blog. But by changing your self-talk, you can easily change the way you feel.

Instead of telling yourself, “I should start a blog” or “I have to start a blog soon,” tell yourself, “I want to start a blog” or “I choose to start a blog.” Words like “want” and “choose” are powerful words. These words mean you’re making a conscious choice. You’re deciding to start a blog; it’s not being forced on you.

View the Project in Pieces

You can’t start a blog and have it all pieced together in one day. It just doesn’t work like that. It takes time to come up with a name and determine a content strategy and learn how to write headlines that are effective and find traffic, etc. Instead, view starting a blog like putting a puzzle together: One piece at a time.

The best way to do this is to break the process of starting a blog into steps. Start slowly. Spend some time thinking about what type of blog you want to start. Then choose a domain name. Research available platforms and choose the one that best fits you. Next work on developing a content strategy, which includes what you’re going to write about and how often. Then work on how you’re going to market it and get traffic. Then you can work on finding ways to make money from your blog, and so on.

If you learn to break larger projects into smaller, more manageable pieces, you’ll feel less overwhelmed, which will help keep you focused and not procrastinating.

Give Up Perfectionism

No matter how hard you work, you will never be perfect. Perfection is an idea, not a reality. Humans weren’t born to be perfect. They were born to make mistakes and to learn from them. So rather than berate yourself for not being perfect, remember that life – and blogging – is a journey. And the only way to reach the end goal of that journey is to take the first step: Start your blog!

As you work through the trials and errors of starting a blog, you’ll come to realize that mistakes are actually gifts in disguise. Because for each mistake you make, you learn how not to do something, which will help you do it better next time.

Make It Fun

As the saying goes, “If it’s not fun, don’t do it.” But if you never start a blog, you’ll never get to see how much fun it actually is. Writing about topics you’re passionate about and connecting with readers are twoof the most fun things on the planet. And there’s definitely nothing more fun than getting an e-mail or Twitter message from a reader telling you how much you’ve inspired them.

What blog project have you been procrastinating on? Why?

Jennifer Blanchard is the founder of Procrastinating Writers, a blog that offers advice, motivation and inspiration for writers who struggle to get started. If this sounds like you, be sure to subscribe to her blog and/or follow her on Twitter.

Post from: Blog Tips at ProBlogger.

How To Stop Procrastinating and Start Your Blog

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Have you ever been ‘talked at’ instead of had someone ‘talk with’ you in a real life conversation? It doesn’t feel good to have someone talk AT you.

It leaves you feeling like you might as well not have been there at all.

Blogs can be like that and in this post we explore the power of asking questions on your blog and I share 7 types of questions you can ask to increase reader engagement.

The 7 questions are:

• What Do you Think?
• How Do you Feel?
• What Will You Do?
• What is Your Opinion?
• What is Your Story?
• What is Your Experience or Example?
• What Have you Been Working On?

Of course there are plenty of other types of questions – what type do you ask and how do you find people respond?

Note: you can get the full sized version of this video at YouTube here.

300 x 240

Post from: Blog Tips at ProBlogger.

7 Questions to Ask On Your Blog to Get More Reader Engagement

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“I just lost all my Google traffic – help!”

This request hits my inbox every week or two from a distraught blogger who has logged into the blog’s statistics one morning only to discover that most of their traffic has completely disappeared due to the all powerful Google making some kind of change in their algorithm and how they rank sites which resulted in that particular blog either disappearing from search results or at least being buried many pages down in the rankings.

The feeling associated with this discovery of a loss of traffic can be sickening.

I still remember the first time it happened to me (back in 2004) as if it were yesterday – it was like someone had sucker punched me in the gut – really took the wind out of my sails.

Up until the day it happened traffic had been healthy on my blog – healthy enough to just make a full time living from. Then when the traffic from Google disappeared I was down to 30% of what I’d come to see as ‘normal’ traffic and suddenly my dreams of being a full time blogger seemed over.

What to do when your Google Traffic Disappears

OK – so the question that I’m asked each time this happens to a ProBlogger reader is – what should I do?

It’s a tough question to answer – partly because I’m not Google and don’t have any insight into your particular situation and partly because each time it happens it is different. I’m also not an SEO expert am won’t give you any technical advice – but let me give you some general advice to start with:

1. Don’t Panic

I’ve had this happen to me at least 5 times over the last 7 years of blogging and most successful bloggers I know can recall a similar number of Google fluctuations that have brought decreases (and increases) in traffic in their blogging history. It happens to us all – sometimes in big ways and sometimes in small ways. In chatting with one Google employee recently he told me that they are making daily (and more) changes to the way that they rank sites (mainly small tweaks) so over time we’ll all notice changes.

The key is not to make massive big changes to your site’s SEO too quickly or as a gut reaction to a change in your ranking.

For me the first time that this happened (when I lost 70% of my traffic) I was very tempted to make big changes to my site to try to fix things. I was advised by a few wise and experienced web masters to wait. I did and a few weeks later almost all of the traffic returned. Google fixed itself (phew).

If the traffic doesn’t come back after an extended period you might want to get some expert SEO advice and make some larger changes – but I personally am glad that I’d seen out the dips in traffic rather than doing anything to hurt my long term rankings.

Of course there are times when you might need to make some changes…. such as….

2. Have You Done Anything Black Hat?

Google has guidelines in place for webmasters. If you want to rank well in their search engine you need to play by their rules. Of course there’s a whole industry around ‘bending’ and ‘manipulating’ the rules and many web masters make a living by doing it – however if you are caught breaking the rules by Google you’re likely to be penalized.

If this is the case for you you have two choice:

• fix what you did that was wrong and ask for a reconsideration into the index
• keep doing what you’re doing and suffer the consequences

I know of numerous bloggers who’ve asked for reconsideration and have been reinstated back into the index. It can take a little while (the last one said it took a couple of weeks for them) but in the long run it can be well worthwhile.

3. Build Other Sources of Traffic

The biggest lesson that I learned back in 2004 when I lost most of my traffic as a result of a Google algorithm change was that I needed to diversify my approach to building traffic to my blogs.

Up until that time I was almost exclusively working on driving traffic via Google. It was like a drug that I’d become dependent upon in some ways and much of my day was spent writing content for Google and attempting to ‘get links’ to that content from other sites. I was not really writing for regular readers or trying to build community on my blog – I just wanted traffic that I hoped would click my ads and affiliate programs.

This approach had worked for me – however when my Google traffic disappeared I was left with little and realized how short sighted I’d been. I began to change my focus and started working on other sources of traffic.

I still love the traffic that Google sends me but today if it all disappeared it would hurt – but it wouldn’t be the end for my business. Next week I want to followup this post with another one looking at some of the ways to become less reliant upon Google traffic and to build traffic from other sources – stay tuned for more.

Post from: Blog Tips at ProBlogger.

What to Do When Your Search Rankings Drop

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• It seems like just about everyone has a blog and this is specially beneficial for people who have a business and a website and can benefit from creating a blog for their business.

• Blog comes from the phrase “web log”, which is an online diary or journal of sorts. People have all kinds of reasons for starting a blog. They may do it for fun, because they love writing or just to have an outlet to express their thoughts, vent frustrations and more.

• But you can make a blog into a money-making business, even if you have no blogging or business experience.

• How to Get Started-Blogging for Profit

• You can actually start your blog completely for free. There are services like Blogger.com and Wordpress.comhttp://bloggerspaycheck.com recommends  recommends that those seeking profit should Wordpress, but in a different way than is explained at Wordpress.com and he goes through it in detail in the course.

• How to Make Money with a Blog

• Simply put, pick a theme or major topic for your blog and start writing. Even if you have no product of your own, you can still make money from your blog by selling and displaying advertising, earning commissions recommending products and other activities.

• What if You Don’t Like to Write

• Many people think they can’t blog if they don’t enjoy writing or feel they aren’t talented writers, but that shouldn’t stop anyone. A blog is about sharing thoughts and you don’t have to be an award-winning writer to do that. In addition, the growing popularity of online video and audio open up more possibilities for sharing content. You can also hire a ghostwriter if you want a text blog and want to avoid writing.

• The Keys to Profitable Blogging

• To profit from blogging, there are a few key ingredients:

• 1.    Target a highly interested audience of readers who happen to be consumers. In other words, people who readily spend money to pursue their hobbies, interests and desires that you’ll be writing about.

• 2.    Create interesting content that people are readily looking for, that they’ll talk about to their friends and come back for over and over again.

• 3.    Sign up for the bloggerspaycheck.com that will take you through setting up your blog, building traffic, making money and more.

• Bloggers Paycheck Review – How to Start a Blogging Business:

• There are thousands of internet businesses and ways to make money online, but how to start a blogging business might be a first for you. This is traditionally a means of expressing oneself through posts that are personal and interesting. However with the sharing and communities that have been building up all over the World Wide Web, people have a strong interest in what other people say, especially if they are considered to be an expert on a particular subject.

• If you have expert knowledge about something, then you can actually make money from your blog. Learning how to do this is easy when you have a brilliant blogging guide like the Blogger Paycheck.

• This eBook was just released by blogger John Yeo and offers you all the tips and blogging advice that you will ever need. With this trusted source in your possession, you can not only make your blog up very quickly and easily, but you can also start making money from it through various means which are all explained in detail in the eBook.

• Instead of just simplified facts and a do it yourself to make it work attitude, this eBook actually spells out the entire process for you and lists all the relevant websites you will need to register with and use to make your blogging business a success.

• The success you get will not be from getting large amounts of traffic to your blog using the best methods which are set out for you in the eBook, but you will also start making money thanks to willing advertisers that are impressed with the amount of people you have visiting your blog. Aside from advertisers there are some other ways to make you blog profitable and all this from writing about something you are passionate about – it’s awesome!

• You can make your blog about anything and with John Yeo it started out as a wedding blog as a memory gift to his wife. Later on as he started adding more and more tips to the site and giving relationship advice to newlyweds, did the money start rolling in.

• He had captured a market and you can do this with almost anything you love, provided that you see if there is a demand for it. You can make your blog about music, art, real estate, DIY or even about yourself if you have a strong personality and lots to say.

• How to start a blogging business is not really a question of how as it is a question of who. Who will you write it for, who will you target in advertisers and who will visit it. These are just some of the things you can think about before you get started, but just make sure you have the Bloggers Paycheck by your side every step of the way, as it will guide you with easy to follow instructions and screen shots so that you don’t make a mistake and that everything is smooth and quick. With this eBook, you will not take a few years to start your blogging business, but just a few months.

• More Information: Visit the http://bloggerspaycheck.com

Read this Free E-book by John Yeo:Click here Ultimate Blogging Guide

Check Out These Great Books About Blogging,How to Pofit from Blogging